Putting the pieces together.

Skills, Programs, and Other Things I Can Do

  • Content and SEO Research: Moz, SEMrush, Ahrefs

  • Generative AI: Microsoft Copilot, ChatGPT

  • Graphic Design: InDesign, Photoshop, Illustrator, Canva

  • Video and Sound Editing: Camtasia, iMovie

  • Workflows, analytics, and email creation in HubSpot

  • Content and Website Analytics: Adobe Analytics, Google Analytics

  • Presentation Building: Prezi, Keynote, PowerPoint, Google Slides

  • Project Management: Trello, Airtable, Asana

  • Web Design: Basic familiarity with Squarespace and WordPress

  • Course Design: Blackboard, Canvas, Grovo, Lessonly, Teachable

  • Community building: Facebook Groups and Slack Channels

  • Baking: chocolate chip cookies, banana bread, pumpkin pie

Things I Can’t Do

  • Whistle, or play any musical instrument for that matter

  • Crochet, knit, or quilt

 

I’ve had the opportunity to work on a couple learning and development projects in the past few years, thinking deeply about how best to structure information and encourage understanding.

Influence & Co. University

Problem: As the company continued to move up-market with content marketing services and price points, there was a significant number of companies and entrepreneurs that needed the information on how to build a great strategy, but couldn’t afford to work with us.

Solution: Develop a course that curated the best practices and processes Influence & Co. fine-tuned over seven years working with companies across industries.

Product: The Content Marketing Strategy Course guided those enrolled through 70 sections, including internal and external research, ideation and editorial calendars, how different content types fit into a sales cycle, as well as distribution and scaling. The course came with a 40-page workbook so those enrolled could immediately apply what they had learned. The larger course also allowed us to break out modules for those who only needed a portion of the information, such as Blogging and Gated Content or Content and the Sales Funnel.


MBS Direct Badging Program

Problem: The account team within the MBS Direct department had no structured learning or professional development, which made knowledge distribution uneven when it came to industry trends, partner capabilities, and general best practices.

Solution: Create a tiered program that team members could progress through, with courses and learning opportunities tailored to their expertise and understanding of the industry.

Product: The Badging Program was an internal training series that included five courses, 13 quizzes, and 16 other learning opportunities, each one earned the team member a badge. Some of the badges were required based on the tenure of the employee, and some were optional based on what the individual employee wanted to learn.